nvr mnd blog
What makes ANA LOLA ROMAN amazing, is that she is a singer/songwriter, producer, DJ, multi-instrumentalist, choreographer and performance artist. She travels between Brooklyn, New York, London, and Berlin, Germany, but she knows exactly what to do, exactly right, that kinda fearlessness you only find in animals, & the ones that travel in packs. She is alpha, & also omega.
“Singer/Producer ALR has been pushing the spirit of hard dance, minimal, industrial, and raw, jacking techno forever and always when she’s not performing or producing herself. Emerging in 2009 right in the pocket of Berlin’s heavy DIY/noise scene, ALR demanded a cohesive, hard steady, and energetic audience during her sets. She became a vital player in Hamburg (Golden Pudel Club) and countless cavernous warehouses in Berlin with her London/Barcelona/Madrid hard style of minimal, and lush heavy techno. Two years later, after heavy schooling in all things Berlin and London, ALR returned to NYC and released her KLUTCH EP in 2011. Soon after MIX MAG hailed her as “Kate Bush at Sónar By Day and you’re on your way!”
In 2013 ALR was featured in Red Bull Music Academy (Rough Around the Edges) and hailed as one of Brooklyn’s foremost creative producers/melody makers.
Now, with her feet planted firmly on the ground in Brooklyn, her ears on the edge, and taking a break from performing, there’s no doubt that ALR is using this time to record as well as drop heavy sets on all of us in the upcoming year.”
Furthermore, her beliefs may be a little concrete spiritual endowments that clearly allow her to operate freely in this maze we call a city. She is redefining a culture, and living it at the same time, but how else are you going to conquer the world these days without ever having stepped in the streets, of the city that never sleeps.
//ome: Hey Ana, Thanks For Setting Some Time Aside For Us To Get To Know You A Little Better. How are you ?
Ana Lola Roman: Hungry. Hungry on all fronts.
//ome: You’re technically a New Yorker, were you born here ?
Ana Lola Roman: I hail from 1 of the 17 moons of Jupiter, east of IO and a little west of Mare Nubium.
//ome: Do you find the term Transplant to be offensive ?
Ana Lola Roman: Nope. We’re all transplants from the moment we’re born. We’re just traveling through.
//ome: Can you describe a day in your life for us ?
Ana Lola Roman: Music. Hearing music. Eating music. Love. Dark Chocolate. Dance & bringing back the 8 hours of sleep party.
//ome: How long have you been a musician/DJ ?
Ana Lola Roman: Musician = Since age 6/Piano
DJ = Since 2008
//ome: What are your current DJ sets or performances like?
Ana Lola Roman: I just recently did Discwoman Puerto Rico which was huge for me. I don’t have a residency at the moment because I’m interested in honing my production and music-making in the studio and that takes it’s own time, dedication, and a lot of work. The performances are out of body experiences…friends are sometimes like, “was that really you?” DJ sets are on the tipping point of Electronic/IDM/Hard Techno/House. I don’t claim to be a techno head but I know what I like, what I want, and it gets people moving. I’m not a self-conscious DJ, I have the Jeff Mills style of not giving a fuck, maybe I’ll look up and read the crowd, maybe I won’t.But I know I’m doing my job and that’s what matters.
//ome: You have also been a CHROMAT, PRABAL GURUNG, ICB NYC, & TITANIA INGLIS model, for how long, and what collection(s) were you featured within ?
Ana Lola Roman: I only modeled in Chromat’s Bionic Bodies Fashion Film, which was a great experience. I didn’t really model, more like creeped or appeared in the distance. I did sound design for Titania and Chromat‘s Fashion Films. I’m honored to have worked with them. Working with Prabal was an amazing experience. He’s humble, has taught me about business, and has taught me how to carry myself. There’s a lost art of elegance that I’m dead set on bringing back and it’s because of him. Only because I’m tired of seeing
booty girls everywhere. As per ICB, they taught me about minimalist
aesthetic that somehow seeped into how I listen to music.
//ome: What was your calling card ?
Ana Lola Roman: Hard Work. And asking for it. I manifest and ask for everything I have. If someone says no, it’s okay. BUH BYE! On to the next thing!
//ome: You were featured in a RedBull Documentary on NYC, Music, and Nightlife, alongside some revolutionary artists, Nicholas Jarr, Dev Hynes (Blood Orange), what was that experience like ?
Ana Lola Roman: It came out of the blue. I usually think no one’s paying attention because I usually go about my business meaning, I don’t give a fuck about any of the trends or useless noise that’s going on around me. I never jump on any bandwagons or strive to get anyone’s approval. I stay very focused, and that makes me an anomaly which both severely attracts and repels people about me—-which is why I’m surprised they even approached me. Of course it’s the people who admire my autonomous and shape-shifting qualities that are going to get somewhere….I keep those very few very, very close to my heart.
//ome: What genre of music, do you credit yourself being a creator of ?
Ana Lola Roman: Intergalactic Techno Soul Music, Henna Pop.
//ome: How are you redefining that ?
Ana Lola Roman: By astringently learning the tools, techniques, studying, practicing, absorbing, and then once executed breaking all the rules and not caring what anyone else has to say about it. You can take the best qualities of
techno, electronic, idm, house, pick and choose and synthesize. I’ve been
listening to so much soul music, revisiting Autechre and Plaid, plus lots
of U.K. Garage and Grime. I’m taking what I love and stirring it into what
I love about soul music, industrial music, and Pop and making my own soup.
If you can’t take that heat then get out of the kitchen, you know?
//ome: You just released a full length album “Even Assassins Have Lovers and Romances”, available on Synth Records, what was that like finishing something so big, and getting it out the door ?
Ana Lola Roman: That was in early 2014. I’m looking forward to new releases I’m working on now. I take my time with my own productions, I don’t just rush in and slap something up on soundcloud. I want to make a cannon of music I’m proud of. I think it drives people insane I take so long with things, but at the end
of the day it’s worth it. As per finishing it, It was like pulling teeth.
I’m proud of that record. I get daily emails from kids in Belgium, Paris, Bogota, Miami wherever telling me how Klutch, Jigsaw, and No Architect has
helped them through some hard times. These are the kids that know how to listen, that don’t just jump on a trend or bandwagon. That get tired of hearing a wall of sound. They are hungry to hear someone say something they love my ‘Show me your guts and then let’s dance for chrissakes” aesthetic.
//ome: What has been the hardest part of your process ?
Ana Lola Roman: Showing my guts, getting to the truth, knocking down doors, and taking absolutely no prisoners.
//ome: What is best thing you have ever made, in your opinion ?
Ana Lola Roman: Daily Life. Getting it done. Breathing in, breathing out. MAXIMUM PERFORMANCE. Those are the best things I can do.
//ome: What projects are you currently working on ?
Ana Lola Roman: Finishing up my forth coming E.P. with video to title track, remixes for various artists/producers I’m not at liberty to drop names yet, but this summer is going to be exciting!
//ome: Any shows/tours lines up for spring or summer ?
Ana Lola Roman: I’m focused on production at the moment. But I’m sure there will be plenty.
//ome: What makes you #NVRMNDCRU / a #NVRMNDKID ?
Ana Lola Roman: Wow! Am I? I’m honored. I usually think I’m just a geek…but maybe my geek-dom and unwillingness to see things within 2 dimensional boundaries makes me one….innovation, high def execution, and nothing but future. That’s what makes me part of this crew.
//ome: Thank you Ana, for taking the time again, its been an honor and a privilege. Lets do it again sometime soon. ::)
THANKS SO MUCH ANA, IT WAS LOVELY TO SPEAK WITH YOU, GOOD LUCK WITH ALL OF YOUR JOURNEYS AND CREATIONS, HOPE TO HEAR FROM YOU SOON – NOME